CAPABILITY / 05
Market entry
A market is accessible only when the route to buyers is real.
The starting point
For companies entering France, Europe or another selected market, we assess the commercial route, identify relevant buyers and partners and test the assumptions that could block entry. Local execution is defined around the mandate, not implied by a list of countries.
A framework before action
The objective, scope, access, deliverables, responsibilities and commercial terms are agreed in writing. Depending on the situation: a diagnostic fee, project fee, monthly mandate or success component where appropriate.